Released on = July 3, 2007, 5:50 am

Press Release Author = Nirmala Dsouza/Oak Consulting

Industry = Software

Press Release Summary = Opens new office in Dubai Internet City to consolidate and
strengthen its regional presence and to help serve its Middle East customers and
partners better.

Press Release Body = Dubai, United Arab Emirates, July 3, 2007: ADAOX, the leading
value-added distributor for IT security products, today announced the expansion of
its Middle East operations by opening its new office in Dubai Internet City (DIC),
the hub for ICT companies in the Middle East. The new office, operating under the
name of ADAOX Middle East, will help the distributor to further strengthen and
consolidate its presence in the region and to serve and support its Middle East
customers and partners better.

\"The Middle East is one of the fastest growing regions in the world and a very
important one for us. With so much development happening here, we felt it was time
for us to open our regional office in UAE,\" said Mr. Neo Neophytou, Managing
Director of ADAOX. \"Dubai is centrally located, has a well developed infrastructure
and is well connected with other countries in the region. Dubai Internet City is an
ideal location for our new office as it is a major hub for ICT companies in the
region. This new office clearly demonstrates our commitment to our customers and
partners in the Middle East who will now be able to receive advice, service and
technical support locally from ADAOX\'s dedicated sales and technical team in Dubai.\"


ADAOX, which was set up in year 2001 to address the growing need of channel
development for ICT companies, has offices in Cyprus, Greece and Ras Al Khaimah
(RAK) Free Trade Zone. ADAOX has partnerships with market-leading software vendors
in web filtering, anti-virus, anti-SPAM, internet bandwidth optimization and
intrusion detection & prevention solutions. ADAOX currently distributes NOD32,
Contentkeeper, Spamloofer and WebSpy in the Balkans, Middle East and Africa. ADAOX
Middle East will initially promote Eset Distribution and Contentkeeper\'s products
from its office in Dubai and will add new products from reputed global vendors to
its portfolio in future.

"With so many companies opening up in the Middle East, we see tremendous growth
potential for our products in this region. Our new office will act as a regional
center for ADAOX\'s sales and support activities and will help us strengthen our ties
with our customers in the Middle East by offering them offer high-quality technical
support and consulting services closer to home. We are also looking forward to tying
up with reputed global vendors who want to expand their operations to the Middle
East and offer our customers an extensive portfolio of IT security products,\" Mr.
Neophytou concluded on a high note.

About ADAOX:
ADAOX was set up in year 2001 to address the growing need of Channel Development for
Information and Communication Technology companies. The main focus was to qualify,
recruit and develop the best channel partners, on behalf of information technology
companies, who wanted to expand their presence, in the geographic areas of the
Balkans, Middle East and North Africa.

Through that experience of working with VARs and Systems Integrators in the region
has enabled ADAOX to innovatively enhance channel distribution, providing to IT
vendors and IT Solution Providers or Systems Integrators a better way of doing
business. We have formed partnerships with market-leading software vendors in Web
Filtering, Anti-Virus, Anti-SPAM, Internet Bandwidth Optimization and Intrusion
Detection & Prevention Solutions. For further details, please visit
http://www.adaox.com






Web Site = http://www.adaox.com

Contact Details = For further details, please contact:
Aji Joseph or Pradeesh VS
ADAOX Middle East
Tel: +97143754052